Air+ Preservation

The Wheel & This Deal

Welcome To Air+Preservation
We Are The New World
Our Fifteen 15 Year "Overnight Success"
The Wheel & This Deal
The Elements of Life
Food & Sex... As Usual
Our New Natural Way
The Calculus of Fresh
Preservation's Worth
From Field To Table
About Us & Why Us
Financial Relations
Media Relations
Preservation Glossary
Website Terms Of Use
Non-Disclosure Agreement



The Wheel & This Deal
Sometimes What Goes Around Takes A While To Come Around

In 1977, flight attendant Debrilla M. Ratchford applied for a patent.  One year later, she received U.S. Patent #4,094,391 for her invention of a suitcase with wheels and transporting hook.  "The rest," as commentators like to report, "is history!"  How true.  Today, everything -- from knapsacks to toolboxes - comes with wheels.
However, pop history aside, let us consider the real history of wheels,
for it properly frames our  bold 'n broad statements.
We anticipate that as a visitors scans this site, s/he will incredulously wonder how this band of merry men could possible possess the next, revolutionary, ALL NATURAL PRESERVATION system to change humankind, since the discovery of air, itself.
We counter:  "How can a stewardess be the only person smart enough to put wheels on a suitcase?"
In truth, hindsight makes every complex discovery simple, once the underlying principle is understood.
In truth, hindsight makes geniuses of us all.
Consider this:  The invention of the wheel occurred somewhere in the late Neolithic / Early Bronze Age.  Paleo-anthropologists date the emergence of modern humans to about 150,000 years ago.  And yet, the wheel -- factually one of humankind's oldest and most important inventions -- did not exist until ancient Mesopotamia (today Iraq) in the 5th century BC.  Even then, it took an additional 1,500 years to place wheels on a wagon as depicted on a definitive clay pot, dated about 3,500 BC, excavated in southern Poland.
What this all means is that for 145,500 years of "modern," upright existence, humans were "without wheels!" (What would "The Fonz" say?)  Then, humankind required another 3,500 years after the wheel was combined with an axel for this same wheel-axel concept to find its way onto the end of a suitcase… no thanks to the great thinkers as DaVinci, Michelangelo, Sir Isaac Newton, Edison, or Einstein; nor to the automobile industrialist as Gottlieb Daimler, Karl Benz, Ransom Olds, or Henry Ford; nor to even the renown tire company magnates as Goodyear, Goodrich, Firestone, Michelin, or Pirelli.
Humbly, humankind owes its gratitude to Ms.Ratchford, for this simple "discovery."
Therefore, as impossible -- perhaps bombastic -- as our revolutionary preservation concept, words, market potentials, and overall benefits to humankind may seem to our visitor, we encourage him or her to reflect on this Preface... and to consider the impossibility of the patent for wheels on suitcases being only 30 years old.  How did humankind exist without wheels on cases?
Incredibly, Swedish Chemist, Carl Wilhelm Scheele, discovered that oxygen was a component of air, for the first time in 1772; as did Joseph Priestly, an English chemist, independently, two years later.
Considering the milleniums of "learning" required to apply wheels to an axel, and then an axel to a suitcase, our visitor can better appreciate and comprehend that after a mere 235 years since the discovery of air's composition, Air+ Preservation is on the threshold of many exciting food preservation discoveries.